Blog
As novidades da indústria da tatuagem
Artigos práticos sobre marketing para tatuadores, gestão de estúdios e as pessoas que constroem a indústria.
Marketing & GrowthDo tattoo artists need a website if they already have Instagram?
Instagram is where people discover you. It is not the only place they look. Here is what consumer research tells us about search and trust, and when a website is actually worth it.
Vinicius Franco
Marketing & GrowthHow much do Instagram ads cost for a tattoo artist?
There is no fixed price, but there are useful reference points. Here is how to read advertising benchmarks, what can change your costs and how to work backwards from your booking goals.
Vanda Borges
Marketing & GrowthWhat makes a good landing page for a tattoo artist?
A landing page has one job: turn a visitor into a booking request. Here is what belongs on it, in what order, and the trade-off every artist has to decide.
Vinicius Franco
Business & PricingHow to ask for a tattoo deposit without losing the booking
The conversation goes great until you mention the deposit, then silence. That silence is usually not about your work. It is about how the deposit was introduced.
Vanda Borges
Marketing & GrowthTattoo guest spot marketing: how not to fly out with an empty calendar
Organic reach on your own profile will not fill a calendar in a city that has never heard of you. Here is the timeline, and the two moves that actually work.
Vanda Borges
Marketing & GrowthTattoo artist Instagram bio: how to structure the only 150 characters you get
Your bio is the first thing anyone reads on your profile, and most artists waste it. Here is what belongs in those 150 characters, and what to leave out.
Vanda Borges
Marketing & GrowthTUCO Digital launches Inkfolio: websites built only for tattoo artists and studios
We built Inkfolio because the best artists were losing bookings to worse ones who were simply easier to find. Here is what it is, who it is for, and who honestly does not need it.
Vinicius Franco
Market WatchThe tattoo industry in 2027: the trends, tools and business shifts every artist should watch
Our read on where tattooing is heading into 2027: the styles rising and fading, the tools getting quieter and smarter, and the quiet business shift deciding who gets booked.
Vinicius Franco
Marketing & GrowthHow to price a tattoo: a simple formula that starts with one question
Most artists guess their rates and hope for the best. Here is a simple, honest way to price a tattoo that starts from a single question: how much do you actually want to make per month?
Vinicius Franco